John Lovegrove–our local Kiwi ambassador who in 2009 visited 34 Portland breweries in one day and documented it on video–is at it again with the PDX: Brew City feature documentary. This time his ambitions are grander and more costly: he will attempt to visit 77 Portland breweries in one day (in recognition of the Portland Trail Blazers’ famous 1977 NBA Championship) and tie that in with interviews with Portland industry luminaries in an attempt to discover why Portland is Beervana. To accomplish his goals and finish the documentary, John has launched a phase one IndieGogo crowdfunding campaign. We at the New School are usually down on Kickstarter and other crowdfunding gambits, but not this one. John is not trying to get the public to fund a business; it’s more of an artistic endeavor, and perhaps even more importantly, he is only asking for $777. Surely The New School audience can throw down to achieve this goal in no time, right?!
Joining him (but not for long) on his attempt at 77 different breweries in a day is local beer writer and New School contributor Brian Yaeger, who doubts the feat can be accomplished. I have my doubts as well, but John is only going to have one ounce at each establishment, and I assume most will be ready for him so he can walk in, shoot it, and walk out. So it just might be possible. Your help in the fundraising is not to cover his drinking expenses; it pays for the gas money, equipment rental, and a cameraman.