Semi Hemi is like a cousin to the currently trending Italian-style Pilsners popping up everywhere. But rather than using new wave German hops, Semi-Hemi uses all new world Southern Hemisphere hops like Wakatu, Motueka and Nelson to give notes of lime, tropical fruit, white grape, and fresh pine.
More from a press release:
Coming in at 4.6% ABV and 25 IBUs, Semi Hemi is an easy-drinking summer beer, elevated by the unique artwork on which the label is designed. Crafted by local creative Matty Byloos, this package release is the first brew sporting Migration’s new Limited Series can artwork. Each label in the upcoming series features a unique piece from Byloos’s studio as an integral part of the design.
“My painting process is so much about discovery — letting materials mingle and contribute their own magic to the end result, and letting the artwork be its own adventure,” states Byloos. “It makes a ton of sense to bring these images into Migration’s design portfolio. Just as each painting is unique, so is the beer inside the can.”
Byloos is the founder of Portland-based Novel Creative Agency. Novel’s dedicated team has provided creative assets, including all can packaging, for Migration Brewing for the past four years. Byloos has been a painter for many years and first shared this passion with Migration Brewing when he designed and executed a mural at their Gresham Production Facility. You can see more of Byloos’ work at @kungpaocobra on Instagram.
Migration Brewing started in 2010 when four friends came together over a passion for craft beer and a dream of opening a brewpub. With a lot of bootstrapping, and a little luck, they have since opened three pub locations within Portland. As an award-winning brewery, the Migration team takes great pride in producing world-class beers that embrace innovation while respecting classic styles. For more information please visit one of the Migration brewpubs or email firstname.lastname@example.org.
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.