Bend, Oregon’s Silver Moon Brewing has released two seasonal favorites – Maui Wowie Imperial IPA and F*Cancer IPA.
Maui Wowie is now available in 6-packs of 12oz cans for the summer. this beer will be keeping you going through the warm weather ahead. Coming in at a respectable 8.6% ABV,
Filled with powerful notes of lime, clementine, papaya and melon, Maui Wowie will transport you to the tropics and satisfy hop heads with it’s complex bitterness.
Maui Wowie is available in all markets where Silver Moon Brewing is sold.
F*Cancer IPA is Silver Moon’s annual release to support the fight against cancer. Proceeds from F Cancer benefit a number of charities in cancer research and support. This years F*Cancer IPA has over 900 individual names of cancer fighters displayed across three can labels.
This year Silver Moon is asking the question, “What Does F* Mean To You?”. For some it may stand for fight, while others it may represent fundraising or family. For those that have spent years of their lives battling, it may stand for the big F**K. Silver Moon understands that the emotions and viewpoints surrounding the topic of cancer are different for everyone, so they are leaving it up to you to share your story.
#WhatDoesFMeanToYou Social Media Campaign
It’s time to share your “F*” with the world. Make your own 60 second video describing your or your family/friend’s cancer journey and what “F*” has meant to you.
Make sure to tag @Silvermoonbrewing and use the hashtag #WhatDoesFMeanToYou . Silver Moon will be sharing out videos on their own channels and highlighting what this program is all about. It’s an opportunity to listen and learn. Make sure to tag one or more of the F Cancer non-profit partners as well. More information on their organizations can be found below.
One of the owners of Silver Moon Brewing, James Watts, made his own “What does F* Mean to You?” Video to get the campaign started.
Fighting Pretty is headquartered in Portland, OR and has deep roots in communities around the country. They specialize in creating empowering boxes that are sent out to cancer fighters across America. “Pretty Packages” are donated care packages intended to empower women battling all types ofcancer, at any stage of treatment to feel strong, beautiful and fierce; a reminder that they are amazing and truly “Fighting Pretty!”
F*Cancer IPA is currently rolling out into all markets. See below for the timeline on when you will see it in your area:
Available Now: Oregon (including at our pub), Colorado, Vermont, Maine, and Idaho.
Available Starting Next Week: Washington, and Tavour.com
Available Starting 7/20: Greater Los Angeles Area and Utah
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.