2019 Craft Beer Industry Growth Report Released
The Brewers Association (BA) has released their 2019 industry growth report that shows slowing growth for the craft beer industry...but growth nonetheless. In 2019, small and independent brewers collectively produced 26.3 million barrels of beer and realized just under 4% total growth3, increasing craft’s overall beer market share by volume to 13.6%. This will probably be the final positive growth report as 2020 will surely reflect the economic impacts of COVID-19.
More from a press release:
Retail dollar value was estimated at $29.3 billion, representing 25.2% market share and 6% growth over 2018. Growth for small and independent brewers occurred in an overall down beer market, which dropped 2% by volume in 2019. Craft brewers provided more than 160,000 direct jobs, an increase of 7% over 2018.
“Small and independent brewers continued to serve as job creators, strong economic contributors, and community beacons in 2019, while craft maintained a fairly stable growth rate in 2019 and continued to gain share in the beer market,” said Bart Watson, chief economist, Brewers Association.
There were 8,275 craft breweries operating in 2019, including 2,058 microbreweries, 3,011 brewpubs, 2,966 taproom breweries, and 240 regional craft breweries. Throughout the year, there were 942 new brewery openings and 294 closings.
“Although craft brewers entered 2020 on a solid foundation, the beer landscape is dramatically different today than it was just a few months ago. Breweries will be facing new realities due to the pandemic with extended closures, tight cash flow, societal shifts, and other economic variables in play. These 2019 figures will allow us to see how much COVID-19 affects small brewer production and jobs,” added Watson.
Note: Numbers are preliminary. For additional insights from Bart Watson, visit Insights & Analysis on the Brewers Association website. The full 2019 industry analysis will be published in the May/June 2020 issue of The New Brewer, highlighting regional trends and production by individual breweries.
1An American craft brewer is a small and independent brewer. Small: Annual production of 6 million barrels of beer or less (approximately 3% of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships. Independent: Less than 25% of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer. Brewer: Has a TTB Brewer’s Notice and makes beer.
2 Absolute figures reflect the dynamic craft brewer data set as specified by the craft brewer definition. Growth numbers are presented on a comparable base. See full methodology.
3 Volume by craft brewers represent total taxable production.
About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,400-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference® & BrewExpo America®, SAVOR™: An American Craft Beer & Food Experience, Homebrew Con™, National Homebrew Competition, and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on Facebook, Twitter, and Instagram.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.