Athletic Brewing releases Free Wave Hazy IPA and Pink Boots benefit beer Trailblazer
America’s leading non-alcoholic beer brand Athletic Brewing Company is adding Free Wave Hazy IPA to it’s year-round flagship line of beers, and releasing a much more limited edition beer to benefit the Pink Boots Society. Free Wave was previously a limited one-off beer that was named Supreme Beer of the Competition (alcoholic and nonalcoholic) and Best No & Low Alcohol Beer by the International Beer Challenge (IBC) 2020 and won a Gold Medal at the 2019 US Open Beer Championship.
More from a press release:
FREE WAVE HAZY IPA
On March 15th, Free Wave Hazy IPA will become available in 30 + states via major distributors such as Columbia, Sheehan Family Co’s, Cavalier, Night Shift Distributing, Ben E. Keith, Star Distributing, Crescent Crown, and National Retailers such as Whole Foods, Total Wine, Bevmo and Krogers.
Free Wave Hazy IPA is a medium-bodied IPA, aggressively hopped with Amarillo and Chinook hops. Free Wave has just 70 calories and features a softer and simpler cloudy wheat body that showcases the hops. Drinkers will experience notes of orange blossoms, orange, citrus, and wheat. The hops are gripping and aggressive.
“Beer drinkers asked and we listened. Our limited releases of Free Wave sell out in one-minute on AthleticBrewing.com and the increasing demand for our hazy IPA mirrors the incredible demand for great-tasting, high-quality nonalcoholic beers,” said Athletic Brewing Co-founder Bill Shufelt. “When we started Athletic, we were told that there was no demand and no interest. The growth of Free Wave Hazy IPA validates our belief that we can expand the marketplace for beer and reach consumers who are seeking to live healthy, balanced lifestyles.”
TRAILBLAZER
Inspired by Athletic's San Diego-based brewer Cara Wilson, Trailblazer features the 2021 Pink Boots Hop Blend of Ahtanum®, Cashmere, Citra®, Loral®, and Sabro® hops, which creates a blend of tropical, herbal, citrus & woody aromatic qualities. The beer has a crisp peach nose that carries cairns of citrus and florals, and peaks at a whole new elevation of hops while the descent is smooth and at times bitter, a true taste of success on a trail hard-traveled. Trailblazer is Athletic Brewing’s toast to those who’ve traveled it before, women who’ve forged the path in the beer industry, and those who will join the industry in the future.
“I can’t say that I wasn’t nervous because this was my first experience creating a recipe. We really thought that a hoppy lager would do well and it was something we hadn’t done before,” said Wilson. “I lived a life without compromise even before joining Athletic Brewing, and this Pink Boots collaboration project helped me realize that. As a former wildland firefighter, working in a male-dominated industry like brewing doesn’t intimidate me. I enjoy jobs that keep me physically active, that include problem-solving, and being part of a team. It doesn’t matter how you identify or how people think you should live your life, being a trailblazer is about being authentically you and forging your own path.“
Athletic Brewing, named by Fast Company Magazine as one of the “World’s Most Innovative” companies in 2020, remains uniquely positioned for a post-COVID world, claiming the only true e-commerce platform in the beer world coming into the crisis. Athletic Brewing surpassed its 2019 brewing levels in May of last year and its sales were up 500 percent year-over-year. In just its third year of operation, the company outgrew the 12,000 barrel capacity of its brewery headquartered in Connecticut and expanded its capacity by adding 125,000 barrels at its new San Diego facility.
Athletic Brewing proudly donates two percent of all sales to trail and park cleanups through their “Two for the Trails” program and expects to contribute more than $500,000 to this program and other charities across the nation this year.
About Athletic Brewing
International Beer Challenge 2020 “Brewer of the Year North America”, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting athletic craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the East and West coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to causes and organizations that support healthy, outdoor, active living.
Whether you've decided to cut alcohol out of your life for good, for a night, or for just one drink, Athletic Brewing Company provides an option without compromises that you’re guaranteed to enjoy.