Terminal Gravity Brewing’s future is in cans

 Legendary eastern Oregon brewery Terminal Gravity is making a full shift away from 12oz bottles and into 12oz cans. TG first began canning with their Eagle Cap IPA in 2017, followed that up with Pilsner in 2018, Future Legend Hazy IPA in 2019, and Extra Special Golden (ESG) in 2020. Over these past five years TG has made a clear separation between canned brands and bottled brands, with two of their most famous beers the flagship IPA and Festivale winter strong ale staying in bottles…until now.

The long established craft brewery will now be canning previously bottled brands IPA, and seasonals Festivale Winter Strong Ale in October and Tap Out Strong Ale will feature a full rebrand and launch this March.

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The change to cans, which was planned for more than a year, is something the brewery sees as a catalyst for higher beer quality, operational efficiency, and ultimately, growth. Selling their bottler means the quality assurance and packaging teams can focus on canning, and it opens up much-needed space in the brewery. Terminal Gravity has seen the market demand trend towards cans over bottles for the last few years, making the switch a more obvious choice.

“We purchased a canning line and packaged our first canned beer, Eagle Cap IPA, in 2017, and have seen all our canned beers take off from there. Meanwhile, our bottle sales have flat-lined or slumped. We’re finding more and more customers want their beer in a can along with our distributors and retail partners" said Natalie Millar, General Manager/CFO of Terminal Gravity.

The often-discussed benefits of cans include the portability and versatility for the outdoors, their lower cost to store and ship, their lighter weight compared to bottles, and their stackability in refrigerators, which store owners prefer.

Terminal Gravity's switch to cans comes at a time when the supply chain for aluminum cans is fractured. Many independent breweries have had a hard time securing cans due to the increased demand during the last year. That's why for all Terminal Gravity cans, customers will notice ridges on the top. The retro-looking cans offered the brewery the best chance for a consistent supply.

For help finding Terminal Gravity beer in a specific area, Terminal Gravity encourages customers to message them on Facebook or Instagram. 

About Terminal Gravity

Terminal Gravity Brewing was founded in 1997 in Enterprise, Oregon, a small town at the foothills of the Wallowa Mountains. It puts brewing traditional English and German craft beers at the forefront of its business, and features a relaxing brewpub attached to the brewery that embodies the spirit of the Wallowa Mountains. Terminal Gravity craft beers are available across Oregon, Washington, and Western Idaho. More information is at www.terminalgravitybrewing.com