Iron Maiden Trooper IPL and Hellcat IPA coming to the U.S.
Seminal metal band Iron Maiden has struck up partnerships for two new collaborations on craft IPA’s. Brew Dog and Iron Maiden are launching Hellcat, an India Pale Lager in Fall 2021, and Artisanal Imports will make Iron Maiden’s Trooper IPA from Robinsons Brewery of Stockport, England available nationwide in the United States.
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HELLCAT IPA
“We’re thrilled to partner with a world-renowned rock band like Iron Maiden,” said James Watt, CEO and Co-Founder of BrewDog. “Iron Maiden, like BrewDog, have maintained their spirit of independence throughout their stellar career. Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish—an epic beer worthy of this massive collaboration.”
BrewDog and Iron Maiden unite to launch Hellcat—a feisty 6% ABV India Pale Lager where hops and malts collide. Hellcat rages with a citrus-forward flavor with a no less aggressive malty backbone. The result is a hazy-gold IPL with an epically complex balance. As with all BrewDog beers, Hellcat is carbon negative and BrewDog removes double the CO2 it takes to make.
“I’ve been looking for the perfect partner with whom to bring a fresh, exciting beer to the U.S.,” said Bruce Dickinson, Lead Singer of Iron Maiden. “I’ve long been an admirer of BrewDog, not just because of their beers, but also of their attitude and style. When I met the BrewDog team, we discovered the respect is mutual, and that we could make an undeniably unique beer together.”
Brewed and exclusively available in the USA, Hellcat joins the global Trooper family of beers crafted by Maiden vocalist and beer aficionado Bruce Dickinson and the family-owned Robinsons Brewery. Iron Maiden’s Trooper beer was launched in 2013, has sold over 25 million pints worldwide, and has been exported to over 60 countries. The Trooper family of premium beers has evolved and expanded to include stouts, lagers, IPAs and more.
Hellcat will be available for purchase online at BrewDog.com/usa, and at select distributors and retailers across the country, starting Fall 2021.
To learn more about BrewDog, visit BrewDog.com/usa. To learn more about Iron Maiden, visit IronMaiden.com.
TROOPER IPA
TROOPER IPA is a 4.3% ABV golden India Pale Ale packed full of hoppy flavors. The beer is a creation of Iron Maiden frontman and beer enthusiast Bruce Dickinson and Robinsons Brewery Head Brewer Martyn Weeks that references the “American IPA revolution” with its choice of hops.
“It’s exciting to have an IPA from Iron Maiden that acknowledges the continual demand for hoppy bitter beers here in the states,” says Bob Leggett, CEO of Artisanal Imports. “We believe TROOPER IPA will be the bridge to the TROOPER brand portfolio for the American IPA lover who has yet to discover Iron Maiden and its world-acclaimed line of craft beers.”
TROOPER IPA aims to challenge the senses and pours a beautiful pale golden color with a clean tight white head and a floral and hoppy aroma. It is refreshing, full-bodied and bittersweet with hints of tropical mango and grapefruit. The hop bitterness is not overpowering and balances out the sweetness nicely. Taste this beer between 50-53˚ F to fully accentuate the flavors. It’s a perfectly sessionable ale designed to be enjoyed year-round.
Join Robinsons Brewery Head Brewer Martyn Weeks here for a short video as he guides you through a tasting of TROOPER IPA.
TROOPER IPA is now available for purchase nationwide at your favorite retail stores in 12-pack cases of 500ml bottles as well as 500ml single bottles.
Look for the other Iron Maiden beers on shelves and in kegs nationwide including:
TROOPER (English Special Bitter)
This premium British beer is 4.7% ABV with a deep golden color and a subtle hint of lemon.
6/4/500ml cans, 12/500ml bottles and 1/2 BBL kegs are now available.
TROOPER Fear of the Dark (English Stout)
A 4.5% ABV English Stout that is full-bodied and rich in dark roasted chocolate flavor.
12/500ml bottles are now available.
Gift tins include a 500ml bottle, pint glass and tin that arrives in September.
TROOPER Sun & Steel (German Pils with Saké)
A 4.8% ABV hybrid beer made with two yeasts; a lager yeast for the initial fermentation followed by a saké yeast for a second fermentation. The result is a delicate, subtle fruit flavor infused into a pilsner-style lager.
6/4/500ml cans and 1/2 BBL kegs are now available.
TROOPER Day of the Dead
This limited series label rebrand for TROOPER arrives in September in 12/500ml bottles.