Brooks Running launches a “Beer Shoe” series with the help of Deschutes Brewery
The latest must have drinking accessory is the “beer shoe” from Brooks Running. Following in the footsteps of the München Oktoberfest shoes, and Dogfish Head’s trail running shoe, comes a new sneaker to take you from the road to the pub.
The Seattle, Washington based innovator in running gear shoes is going beyond sports stores and road races to explore the special bond between beer drinkers and runners in the “Run Hoppy Collection.” To launch this series Brooks is teaming up with Deschutes Brewery for a limited-edition branded “beer shoe” that celebrates the two brands connection to their hoppy homeland of the Pacific Northwest.
Brooks Runnings is known as one of the top crafters for performance footwear, apparel, run bras and accessories, and is playing off of their Run Happy motto for this collection. In honor of the top appreciated craft beer style India Pale Ale, the Run Hoppy Collection will release to select boutique running stores across the U.S. and online. Additionally, Deschutes will simultaneously release Run Hoppy Golden IPA at their Bend and Portland pubs and Tasting Room to share with the running community and friends.
More from a press release:
The Run Hoppy Collection consists of the smooth and soft Ghost 14 shoe and matching apparel including the Distance Graphic Short Sleeve, Distance Graphic Tank, Discovery Trucker Hat, and Tempo Knit-In Crew sock. On the shoe, the overall beer print features growlers, mugs, and imperial pint glasses like those in Deschutes Brewery’s tasting rooms, brimming with a pillow of foam. Hops dot the upper and pay tribute to the Deschutes’ Fresh Family line of beers. A condensation effect on the Brooks logo and on the tongue are reminiscent of a glass of cold beer on a warm day. The Deschutes logo appears on the sock liner and on the tongue, while the iconic Deschutes red appears on the midsole and tongue. The Men’s Distance Graphic Short Sleeve and the Women’s Distance Graphic Tank feature a beer can motif inspired by Deschutes Brewery’s beer cans with discoverable details throughout the graphic. The Deschutes Brewery logo appears on the sleeve of the men’s shirt and the center back of the women’s tank. The Discovery Trucker Hat and Tempo Knit in Crew sock feature a beer mug with legs and the “Brooks Running x Deschutes Brewery” collaboration tagline. “Run Hoppy” appears on the hat.
“We know that many runners cap off a good run with a refreshing, cold beer, especially at this time of year,” said Brooks Running SVP, CMO Melanie Allen. “This collection celebrates that running tradition and gives runners and beer drinkers new gear to inspire them to run all summer long. We’re proud to collaborate with Deschutes Brewery, a brand with deep roots in craft beer and the outdoors which, like Brooks, also believes in promoting a balanced and active lifestyle.”
“There isn't anything better than a great craft beer after a run out in the scenic outdoors of the Pacific Northwest and this collaboration with Brooks perfectly captures the spirit of that lifestyle,” said Neal Stewart, VP of Sales & Marketing for Deschutes. “As one of the original PNW craft breweries, we're extremely excited and proud to partner with an iconic brand like Brooks who shares the value of a balanced lifestyle for their employees and running community."
The Run Hoppy beer was created by runners, for runners as the Brooks Running community helped create the recipe for a limited-edition craft beer. Deschutes surveyed runners to learn what they want in a refreshing, post-run beer. Keeping the alcohol content low was top of mind, so Deschutes crafted a balanced Golden IPA at 5.5% ABV. Knowing how important carbs are for running, the brewery utilized classic English Golden Ale malt varieties to provide the backbone, with notes of biscuit, cracker, and a hint of honey. Run Hoppy IPA utilizes numerous hop additions for big Centennial, Amarillo and Citra hop flavor and aroma with lower and balanced bitterness.
Follow this link to find the Brooks Beer Shoe and Run Hoppy apparel near you https://www.brooksrunning.com/en_us/store-locator#lcly:Hoppy. Run Hoppy IPA is currently on draft at the Deschutes Brewery pubs and Tasting Room in Bend, Oregon.
About Brooks Running
Brooks Running sells its performance footwear, apparel, run bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run their path to a better self by creating the best gear, tools and experiences. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit http://www.brooksrunning.com/ for more information or follow us on social media @brooksrunning.
About Deschutes Brewery
Deschutes Brewery, an independent craft brewer in Bend, Oregon family and employee owned since 1988, is one of the quintessential beers of the Pacific Northwest. Founded on the guiding principles of true craftsmanship and ultimate quality, Deschutes is known as a leader in hops, dark beer, innovative India Pale Ales, and small-batch experimental and barrel-aged beers. Deschutes Brewery is crafted for community, committed to sustainable business practices and support of charitable organizations across our distribution footprint. Visit Deschutes Brewery’s beer finder to find a Deschutes beer near you in 36 states across the country. www.deschutesbrewery.com