Tualatin Valley Ale Trail launches Mobile Passport highlighting Washington County Breweries

Ale trails and beer passports have been a valuable tool of education and commerce encouraging the budding world of beer tourism and craft beer curious. With successful launches like the Bend Ale Trail, McMenamins Passport, North Coast Ale Trail and many more regional tourism based experiences, it’s time for the Washington County Visitors Authority to modernize their recently launched Tualatin Valley Ale Trail Passport as a mobile paperless experience on January 3rd, 2023.

The Beaverton, Oregon based WCVA, is the official tourism organization for Washington County, Oregon (also known as Tualatin Valley), and their new program that aims to build awareness of the region’s craft breweries. 

The passport showcases the region’s craft beer scene in an easy, mobile-friendly way, that all visitors and locals can sign up for free. The 17 local breweries currently on the Tualatin Valley Ale Trail Passport are the following:

• Ancestry Brewing

• Binary Brewing

• Cooper Mountain Ale Works

• Deep Space Brewing

• Ex Novo Brewing Beaverton

• G-Man Brewery & Sports Bar

• Golden Valley Brewing Beaverton

• Great Notion Brewing Beaverton

• Mazama Brewing Tanasbourne

• Old Market Pub & Brewery

• Ridgewalker Brewing

• Slowdrift Brewing

• Stickmen Brewing Tualatin Beer Hall

• Three Mugs Brewing

• Vertigo Brewing

• SteepleJack Brewing Hillsboro

• Von Ebert Brewing Cedar Mill

Beer lovers who sign up will earn points for each brewery they visit, which will be redeemable for prizes. Prizes include fun items, such as branded beer socks, beanies, bottle opener and coasters. Some participating breweries will be offering special discounts and other incentives. Those who complete the trail and check-in to all of the locations will receive a special commemorative prize. 

“Due to the success of our paper Ale Trail passport, we have decided to go mobile and gamify it,” said Dave Parulo, president and CEO of the WCVA. "In an effort to support local businesses and encourage exploration around the region, the new mobile Ale Trail will allow guests to check in with ease, gather points faster and cash in on great prizes, discounts and more."

The tourism organization worked with Bandwango, a well-known technology company in the travel space, to create the mobile passport. Bandwango technology is designed to support free and paid experiences created by destinations and marketed to visitors and locals. 

How it Works

Once launched, beer lovers will be able to visit a dedicated mobile passport landing page at tvaletrail.org where they can sign-up for the Tualatin Valley Ale Trail by providing their name, e-mail address and mobile phone number. A link is then sent to their mobile phone, which opens the passport and directs the user to add the button icon to their home screen, where they can access it any time. There is never anything to download and no bulky apps take up space on a user’s phone.

When a user is ready to redeem their pass, they simply hand their phone over at partner locations to access the savings.

Merchant onboarding is still in progress, and more local breweries may be added. Breweries located in Washington County, Oregon, wishing to be a part of the pass can contact the Washington County Visitors Association for assistance with onboarding. 

Interested consumers can sign-up early for the pass by visiting tvaletrail.org. One the pass launches, those who signed-up will receive a text with details to access their individual pass. The pass is expected to launch January 3, 2023.