Portland-based brand Lolo Hops launches non-alcoholic sparkling hops beverages

A company located somewhere just outside of Portland called Aurora Elixirs has segued from CBD soft drinks and plant based extracts into a new brand of non-alcoholic hopped seltzer called Lolo Hops.

The alcohol free sparkling beverages are infused with Pacific Northwest-grown hops, and come in three flavors packed in 12oz cans: Pomelo Sage, Yuzu Orange Blossom, and Cascadia Field Blend. The first two flavors may seem familiar, because they were originally launched in glass bottles in 2020 under the brand name Aurora Hops. The new flavor is Cascadia Field Blend, which cuts out the additional herbs and fruits flavors to focus on letting the hops shine by themselves.

So far it’s unclear what stores will carry these, but since it’s an NA product it can be shipped anywhere to help stem your craving for beer with the floral and fruity flavors of your favorite hops. You can find and order all three flavors direct-to-consumer via Lolo’s online shop here: https://auroraelixirs.com/shop-lolo/

More from a press release:

“Lolo is a natural evolution for Aurora, showcasing the complex and earthy flavors of our home in the Pacific Northwest in packaging that can easily be transported for any occasion,” says Victoria Pustynsky, founder and CEO of Aurora Elixirs. “We saw interest, enthusiasm and opportunity for our hops line to grow alongside the demand for refined non-alcoholic refreshments. Lolo is a unique alternative to both traditional hop waters as well as non-alcoholic beer and evokes a strong connection to nature.”

The new flavor, Cascadia Field Blend, features a naturally verdant infusion of Pacific Northwest Chinook, Mosaic and Ekuanot hops, yielding spring-like aromas of wet grass, eucalyptus and lush florals. This unique blend of hops has no added botanical flavors but tastes lively with notes of grapefruit and has a pleasantly dry finish. All Lolo Hops are non-alcoholic, naturally gluten-free and contain no artificial ingredients.

Named for the scenic Oregon-based mountain pass in the Cascade Range, Lolo marks the ascension from the lower-lying Columbia River and its tributaries to the snow-capped peak of Mt. Hood. A reminder of the natural beauty that surrounds the source region of the hops, and the restorative properties of the outdoors, Lolo is intentionally packaged in cans, allowing it to be easily enjoyed on any of life’s adventures.

Product specs include:

  • Cascadia Field Blend- Chinook, Mosaic and Ekuanot hops, woodsy, floral, grapefruit

  • Pomelo Sage- Citra hops, citrus, piney herbal sweetness

  • Yuzu Orange Blossom- Mosaic and Citra hops, tart, fragrant citrus, floral, earthy

  • Packaging: 12-ounce cans

  • Calories- 30

  • Sugar- 8 grams

  • Non-alcoholic

  • Price- $21 per 6-can pack, $40 per 12-can pack, single flavor and variety

Lolo Hops is best enjoyed chilled. Now available direct to consumers, Lolo ships nationwide. It is also available at select grocers and specialty retail shops throughout the Pacific Northwest, including Oregon and Washington as well as California, Illinois and Texas.

About Aurora Elixirs

Founded in 2016, Aurora Elixirs are sparkling, non-alcoholic beverages made with sustainably grown whole-plant extracts from the Pacific Northwest. Bright, balanced, and refreshing, Aurora is blended and bottled and canned in small batches in their own manufacturing facility just outside of Portland, Oregon. Botanically-inspired flavors are crafted to enhance the natural aroma, taste and efficacy of their source ingredients. All-natural ingredients plus pure plant alchemy result in refreshers that are full in flavor while low in sugar and calories. Beverage lines include Aurora Elixirs which contain hemp CBD and Lolo Hops. Female founded and operated by beverage industry expert Victoria Pustynsky, Aurora was created to elevate the quality, consistency and sophistication of non-alcoholic beverages.

For More Information:
https://www.drinklolo.com/

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