Laurelwood Brewing brand refresh and 2023 Beer Release Calendar
22-year-old Portland, OR based Laurelwood Brewing Co. is opening a new chapter in 2023 with an overhaul of the brand. The long-running brewpub is still a neighborhood favorite, and their packaged beers are flying off shelves at Costco. But in this day and age it’s important to stay relevant, and Laurelwood is staying on top of it with three new year-round beers in package and draft to their existing core lineup of Workhorse IPA, Free Range Red Ale, Kids These Daze Hazy IPA, and Brew Deck Dry-Hopped Lager. The brewery’s classic logo and look has also been totally updated with new color schemes, updated logos and artwork for their packaged beers.
With the help of Portland-based design firm - Prohibition Co. - Laurelwood has been working to update and refresh their brand’s look since early 2022. “We didn’t want to veer too far away from our existing brand identity,” says Laurelwood founder Mike De Kalb. “But we really wanted to create an updated look for our brand that better connects all aspects of our brewery, from packaged beer on the retail shelf to our taproom experience. We’re thrilled with the work Prohibition Co. has done and we look forward to working with them on future projects.”
For the 2023 brand calendar, the brewing team opened the vault and brought back two familiar favorites for year-round availability – Piston Pale Ale and Mother Lode Golden Ale in six-pack 12oz cans and draft. “Piston Pale and Mother Lode Golden are excellent beers and constantly requested brews in our Taproom. We’re excited to bring these beers back and add them to our solid core lineup,” says Laurelwood Head Brewer, Paul Plett. Another familiar long-time draft-only beer, The Wood Lager, will also be released in six-pack 16oz cans for the first time ever. To add to their core beers, Laurelwood Brewing Co. also has an exciting rotating seasonal calendar planned for this year including a brand-new Imperial Series including National Imperial IPA Champion, Megafauna Imperial IPA. All seasonal releases will be sold in the 16oz format as well as draft. Look for these new beers to be launching throughout 2023 and keep an eye out for all new packaging to hit the shelves in Spring.
About Laurelwood Brewing Co.
Portland-based Laurelwood Brewing Co. has been crafting community since 2001. Owners Mike De Kalb and Cathy Woo-De Kalb founded Laurelwood with the goal of creating fine food and handcrafted beer in a setting where friends and family can gather. Since the beginning, Laurelwood Brewing Co. has put meticulous focus in creating quality and consistent core products while also pushing the boundaries with innovative styles and techniques. Laurelwood’s handcrafted beers can be found in package and on draft throughout Oregon and Washington. To find out more about Laurelwood Brewing Co. visit www.laurelwoodbrewing.com