Oregon Yamhill Valley Beer Adventure Passport launch
The Beer Passport, launching on October 1st, will introduce visitors to more than 10 breweries and cideries in the Willamette Valley through a choose-your-own adventure-style journey.
Visit McMinnville is on a mission to highlight the Yamhill region’s craft beer instead of focusing on the area’s better known wineries. Beyond the grape vines of the Willamette Valley there is a rich beer and cider community. Oregon breweries have long been recognized for their exceptional craft beer, ranking 7th in production nationwide and winning 29 medals at the 2024 World Beer Cup. This fall, for the first time, 10+ Willamette Valley Brewers are coming together to form the Yamhill Valley Beer Adventure, sponsored by Visit McMinnville. In its first year, the Yamhill Valley Beer Adventure will invite visitors to experience firsthand the heart of Oregon Beer Country.
The Yamhill Valley Beer Adventure launches on October 1st. The passport, printed locally with 100% recycled paper, will guide participants through the greater McMinnville area to sample some of the region’s finest beers and ciders. Passports are free and can be picked up at any participating location. Inside are detailed biographies of each brewery and cidery, along with information about amenities such as pet-friendliness, food options, live sports screenings, and more.
Participants can collect official stamps at each stop. Once completed, the passport can be submitted for a prize from Visit McMinnville. With each entry also comes a chance to win a grand prize: an all-expenses-paid trip to McMinnville.
Participants in the Yamhill Valley Beer Adventure include: Heater Allen Brewing, Gold Dot Beer, ForeLand Beer, Grain Station Brew Works, Golden Valley Brewing, Bierly Brewing, Evasion Brewing, Wolves & People Farmhouse Brewery, Stickman Brewing, McMenamins Hotel Oregon, and Raw Cider Co.. This list is subject to change.
The Yamhill Valley Beer Adventure offers participants a chance to explore the rich beer and cider community outside of the region's famous vineyards. Lee McMcollins, Director of Marketing and Communications at Visit McMinnville, reflects: “As tourism continues to expand in the Willamette Valley, we’re proud to put a spotlight on the brewers and cidermakers in our community. We hope the Beer Passport helps foster a deeper connection to the region and to the committed and creative artisans who live here.”
For more information, please visit the Yamhill Valley Beer Adventure website, www.yvbeeradventure.com, and follow @visitmcminnville.