Upslope Brewing acquired by Wilding Brands, becoming Colorado’s 2nd Largest Craft Beverage Maker

Wilding Brands Announces Continued Growth with Addition of Upslope Brewing

There is a new superpower of craft beverage and beer brands in Colorado.
Boulder, Colorado’s popular Upslope Brewing Company has been sold to Lafayette, CO-based Wilding Brands, the latest in an absolute bender of craft acquisitions and their third notable portfolio expansion in 2025 following Great Divide Brewing Co. in April and Station 26 Brewing Co. in June. With a lineup that also includes Stem Ciders, Denver Beer Co. Funkwerks Brewing, Cervecieria Colorado, Formation Brewing, Howdy Beer Co., Easy Living Hop Water, Station 26 Brewing Co. their overall annual production is now over 80,000 barrels of craft beverages, making it the second largest independent craft beverage company in the State of Colorado. 

More from a press release:

Founded in 2008 and a local favorite, Upslope’s craft beers have garnered multiple awards, from the signature Craft Lager to the Citra Pale Ale, and the company has recently expanded to offer the Non-Alcoholic Craft Light, Spiked Snowmelt Craft Hard Seltzer, and Hard Yerba Mate. Upslope is known for its connection to the outdoors and enjoying the Rocky Mountains as well as a focus on sustainability in processes, operations and materials.

“We’re beyond proud to welcome Upslope to Wilding Brands. We’ve been fans and friends of the Upslope team for years. Matt, Dany and Henry built a brand with a meticulous approach to great beer, a focus on the community and capturing the Colorado spirit,” said Eric Foster, CEO, Wilding Brands. “Since day one our goal with Wilding has been to create an incredible family of Colorado craft beverage companies that retain their individuality and the quality beverages and experiences that made them who they are, all backed by our team - among the most talented professionals in the industry. Upslope is a perfect fit.”

The Upslope locations will remain open, including the Boulder taprooms at Lee Hill and Flatirons Park, and Aprés Outpost in Silverthorne. The taprooms are not part of the acquisition and remain under the management of the previous owner/operator. Production of Upslope craft beverages will move to Wilding’s production facility in Denver, and Upslope fans will continue to find their favorite craft beers in taprooms and on retail shelves, including rotating seasonals and limited-edition brews.

"Seventeen years in, you want to know the brand you built will keep thriving with people who care as much as you do,” said Matt Cutter, Founder and President of Upslope Brewing. “Eric and the Wilding team share that same passion for quality and community, and we really appreciate their vision for the future and their plan to keep evolving Colorado’s craft beverage industry. I’m also glad our taprooms will continue to be part of that story.”

Financial details of the acquisition are not being disclosed.  

About Wilding Brands: Based in Lafayette, Colorado, we’re a locally owned portfolio of craft beverage brands fueled by a love for creativity and connection. Since our founding we’ve grown into nine unique beverage brands, including Stem Ciders, Denver Beer Co., Great Divide Brewing Co., Cerveceria Colorado, Funkwerks Brewing, Formation Brewing, Howdy Beer Co., Easy Living Hop Water, Station 26 Brewing Co., and Upslope Brewing Co. With vibrant taprooms and restaurants across Colorado, we’re not just part of the craft beverage scene—we’re shaping it. Our partnership is all about bringing people together over great drinks, celebrating creativity, and raising the bar for what the craft beverage experience can be. Learn more at: https://wildingbrands.com.