Oregon’s new regenerative hop growers Westwood Farms
You probably have not heard of Westwood Farms, but this newly branded Oregon hop farm is on the verge of launching a new regenerative chapter in a 175 year legacy. While the name and mission are new, Westwood Farms comes from Liz and John Coleman, two of the seventh generation family of farmers who run Coleman Agriculture famed for their mosaic hops.
John Coleman founded Westwood Farms at age 18 on a single acre of land, but it wasn’t until 2023 that he and Liz officially made it an independent venture. Westwood Farms is a new entity with its own leadership, vision, and business model. The land is long-established farmland, and was formerly part of Coleman Agriculture. This is not just a renaming--it's a reimagined approach to farming. The farm, the team, and the practices reflect a very intentional shift. In short: same terroir, new direction.
Westwood Farms comprises over 700 acres, and is operated by a collaborative team of family and non-family stewards. With the public-facing launch of Westwood Farms there is a renewed vision for the future. At the center is meliorism—a shared belief in working together to shape better outcomes through care and commitment.
“We’re blending time-honored methods with forward-thinking practices,” said Liz Coleman, co-founder of Westwood Farms. “This brand reflects who we are today: rooted in care for the land, passionate about our craft, and excited to grow something meaningful with our partners and our community.”
Westwood is already known for growing premium hops using regenerative farming methods, including no-till practices, integrated pest management, habitat restoration, and cover cropping. In its first season, Westwood produced over 400,000 pounds of hops, supplying leading craft brewers across the Pacific Northwest and around the world. The farm’s hops are certified Salmon-Safe, grown using methods that minimize the impact on the region’s watershed. Westwood currently supplies Mosaic®, Citra®, and Talus® for Yakima Chief Hops, and Strata® for Indie Hops. Additionally, Westwood’s experimental garden features a mix of public hop varieties—some widely recognized and others that are more distinctive and less commonly grown. In the future, the farm has its sights set on expanded crop diversity, from fruit and nuts to barley.
For co-founder John Coleman, the brand launch is a way to open the doors—to share the vision and invite others into what’s taking shape. “We’ve built a life and a business around the idea that good stewardship matters. Westwood exists to serve the land—to care for it in ways that are thoughtful, modern, and enduring. We work alongside those who share that purpose—our team, collaborators, and community. What we grow together is for the future, including the one we are actively shaping with the next generation of our family.”
The Westwood team includes experts across farming, marketing, operations and sustainability, both from within the family and beyond. That mix, says General Manager Sarah Pearson, is part of what makes the brand so dynamic. “We’re bringing together legacy wisdom with modern know-how, and that’s powerful. There’s real momentum here, and we’re just getting started. Our role is to connect great people, grow premium crops, and create a farm that people want to be part of.”
This launch signals Westwood’s transition from quiet growth to active storytelling. Its mission is to use farming as a force for renewal, weaving generations of wisdom with forward-thinking ingenuity to enrich the land and deepen the connections between people and nature. Westwood aims to demonstrate how sustainable farming can be, balancing quality, community, and conservation with every decision.
Follow along at wwfarms.org or on Instagram @Westwood_Farms_ to learn more about the land, the people, and the philosophy behind this next-generation farm with deep generational roots.