Ginger Cult alcoholic-ginger beer relaunches with Day One Distro
Portland-based Ginger Cult continues to build momentum in the Pacific Northwest craft beverage scene, announcing a new distribution partnership with Day One Distribution and celebrating a win at the 2025 Oregon Beer Awards for their Blueberry Lemonade alcoholic ginger beer. Ginger Cult’s alcoholic and non-alcoholic ginger beer’s bold, spicy, and refreshing beverages, that are less sweet, and more carbonated then others, originally launched with Point Blank Distributing in 2024.
Since their launch Ginger Cult has quickly developed cross-over drinkers from the beer and cider world that are drawn to their more handcrafted and craft beer forward approach to ginger beer. Now, with expanded distribution through Day One, the brand is reaching more retailers and consumers across Oregon. Alongside this growth, Ginger Cult is expanding its product lineup with new seasonal and non-alcoholic offerings, both packaged in 12oz cans and draft.
More from a press release:
Day One Distribution, founded in 2016 by craft beer industry veteran Robby Roda, has become a key player in Oregon’s craft beverage ecosystem. Known for its curated and highly selective portfolio, the Portland-based distributor works with more than 20 local producers while bringing in offerings from over 80 breweries nationwide for specialty releases and ongoing distribution. With a reputation for championing exciting, independent brands, Day One has built a strong presence among bottle shops, bars, and restaurants throughout Oregon.
Through its tight knit team, Day One has carved out an outsized influence through deep industry relationships, hands-on sales support, and a focus on thoughtful brand building.
“We’ve always focused on partnering with brands that bring something truly distinct to the table,” said Robby Roda, founder and co-owner of Day One Distribution. “Ginger Cult’s approach to ginger beer and their commitment to bold, quality flavor made it an easy decision for us- we’re excited to help introduce more people across Oregon to what they’re doing.”
Ginger Cult was founded by Aaron Wichler and Chris Heagney, industry veterans whose experience spans craft beer, cider, and wine throughout the Pacific Northwest. From crafting small-batch ciders to producing fermented condiments, the duo has consistently followed their passion for bold and unconventional flavor experiences.
Unlike most American interpretations of ginger “beer,” which tend to resemble sweetened soda or tonic, Ginger Cult is a true brewed beverage. After years of refining their process, Wichler and Heagney developed a gluten-free ginger beer brewed with ginger, sugar, molasses, and a proprietary blend of spices. The result is a complex and layered drink with low sweetness, pronounced spice, and a depth of flavor that sets it apart from ciders, hard seltzers, and hard kombuchas.
The flagship offering, Cult Classic, features label artwork by Corey Redding, whose occult and heavy metal-inspired design reflects the liquid inside each can. At 5% ABV, Cult Classic delivers intense ginger heat, bright citrus notes, and a clean, drinkable finish.
The award-winning Blueberry Lemonade variant further showcases the brand’s ability to innovate while maintaining its signature spice-forward identity, earning recognition at one of the region’s most respected beer competitions.
“We’re incredibly excited to partner with Day One,” said Chris Heagney, co-founder of Ginger Cult. “Their commitment to building thoughtful, dynamic beverage portfolios aligns perfectly with what we’re trying to do. Winning an Oregon Beer Award was a huge milestone for us, and this next step will help bring Ginger Cult to even more people.”
For more information about Ginger Cult and to find out where you can enjoy their ginger beers, visit www.gingercultgingerbeer.com or email drink@gingercultgingerbeer.com.