Hop Valley Brewing returns to Eugene with a new pub
Hop Valley Brewing Co. will return to Eugene, Oregon with a new pub opening in the 5th Street Public Market Alley mall at 550 Pearl St Suite 150. Hop Valley Brewing was acquired by Miller-Coors in 2016, and was subsequently sold to Canadian based Tilray Beverage in 2024. Tilray announced they would shut down the production facility in Eugene in July 2025 and then closed the taproom too in late 2025.
Expected to open in early August 2026, the new Hop Valley Brewing location will take over the former Heritage Distilling space in one of the city’s busiest pedestrian shopping areas in the 5th Street Public Market Alley outside The Gordon Hotel.
The pub will be a sports-forward brewpub and gathering spot, serving Hop Valley’s beers alongside a full food menu and plenty of screens for Ducks games. The tap list will feature fan favorites including Dang Green IPA, the official craft beer of University of Oregon Athletics.
“We’re thrilled to be opening a new Hop Valley pub in such a central Eugene location,” said Megan McKenna, Senior Brand Manager, Hop Valley Brewing. “We want it to feel like a true local hangout – a place to grab great beer and food, catch up with friends, watch the game, and be part of community events right here in the Alley. With Hop Valley’s longstanding partnership with the Ducks, bringing this to life in the heart of Eugene feels like a perfect fit.”
Founded in Springfield in 2009, Hop Valley has been part of the Eugene-Springfield community for more than 15 years. The 5th Street pub joins Hop Valley’s Springfield location and gives the brewery a downtown Eugene home-base for Ducks fans, craft beer lovers, and community events year-round.
What: Hop Valley Brewing to open new Eugene pub location
When: Expected to open early August 2026
Where: 5th Street Public Market, 550 Pearl St Suite 150, Eugene, OR 97401 (former home of Heritage Distillery)