PINTS Brewing becomes Ascendant Beer Company

You may have tried the beers and seen the banner for Ascendant Beer Company at the Boring Beer Fest and wondered how you had never heard of them like I did. That's because the six year-old Pints Brewing Co. in the old town neighborhood of NW Portland has rebranded as Ascendant Beer and their coffee shop is now under the name of Ascendant Coffee Company.More from the brewery announcement:The idea to rebrand has been brewing for a while, as the PINTS brew staff has expanded and the beers brewed on-site continued to evolve.  Instead of focusing primarily on the pub atmosphere of PINTS, the creative energy of the award-winning brewing team is going to be put on display at Ascendant Beer Company in Portland’s Old Town as well as at many bars and restaurants around the Portland Metro Area.  The team behind the brand will remain the same, with German-trained Brewmaster Alan Taylor and Head Brewer Noah Palmer at the helm.The brew staff takes a thoughtful approach to the new lineup of beers. They are excited to create a refreshed core series as well as rotating and seasonal beers.  The emphasis is on being a small batch and experimental brewery. Ascendant Beer Company is designed to take full advantage of the 3.5 bbl brew system and turn out exciting and interesting beers to pique the interest of the Portland beer consumer.What is changing

The name of the brewery and the coffee shop

The identity of the brewery

Most of the core beer lineup

What isn’t changing

The quality of product you’ve come to expect from a team led by Brewmaster Alan Taylor

Although the coffee shop will take on the new name of Ascendant Coffee Company, the hours of operation will remain the same: open 7am-11:30am, Monday through Friday

Hours of operation for the brewery will remain 11:30am – 11pm Monday through Friday, 11am-11pm Saturday, and 11am – 9pm SundaySales, Management, and Brewery staff

From Brewmaster Alan Taylor“PINTS was originally conceived as an English-style brewery, with a focus on British ales and an intimate pub experience.  For those who have visited PINTS, they will attest that few breweries as open to its guests as PINTS was.  While the ability to watch and talk with the brewers at work won’t change, we realized that the name and concept are great for the taproom, but they don’t quite fit with the overall direction of the brewery.“In looking at the customer experience (taproom/restaurant as well as distribution in kegs and future packaging in cans/bottles), we wanted to highlight the fact that we are a growing brewery.  Our award-winning team of brewers is dedicated to producing small batch and exciting new beer styles for the local market.  Our ales and lagers are crafted with my German-trained attention to detail and with the brew team’s creativity, thirst for fun and new beers, and a sense of where we belong in the Portland beer scene.“I think I can speak for the entire brew team that we are excited for the opportunity to reboot a brand, to come up with entirely new beers for ourselves, for the taproom, and for the greater market outside of our brewery walls.  We have some great products already in production and available at the Ascendant Taproom.  And we look forward to all of the new ideas and beers we will come up with as we continue to ascend.”