Ninkasi Brewing Launches Pacific Sparkling Hard Seltzer Brand

Hard seltzer seems to be the new way craft breweries make ends meet, filling in the gaps left from declining sales of flagship beers. Eugene's Ninkasi Brewing Company's new Pacific Sparkling hard seltzer is the latest new brand launched by a brewery. The flagship flavors—Cucumber Mint and Cherry Blossom—will be available in 6-packs in retail locations across the West this spring. More from a press release:Launching a separate brand for seltzer was a matter of focus. “Ninkasi is a beer company,” said Ninkasi CEO and co-founder., Nikos Ridge “And we want to stay focused on creating the next great beer. Pacific Sparkling was born from our team’s excitement to enter a new category and do something different.”“What makes this hard seltzer unique is that it’s handcrafted and brewed just like a craft beer,” says Ridge. Pacific Sparkling’s packaging reflects the hard work that went into making it, with hand-drawn scenes, and stories, that represent the Northwest ideal, along with slogans that embody the independent spirit of the region, like “Un-mass produced” and “Take your time. We took ours.” Learn more at pacificsparkling.com About Ninkasi Brewing CompanyFounded in 2006 by Jamie Floyd and Nikos Ridge, Ninkasi Brewing Company continues to grow from its first batch of Total Domination IPA to a two-brewhouse operation, one 55-barrel and one 90-barrel, located in Eugene, Oregon. Ninkasi’s year-round beers are sold throughout Alaska, Alberta, Arizona, California, Colorado, Idaho, Nevada, Oregon, and Washington, as well as Vancouver, British Columbia. The brewery remains privately-owned and is committed to community support and giving. Ninkasi’s Beer Is Love program offers in-kind donations and support for organizations throughout its footprint.