Reuben’s Brews is stepping up to support the wildfire relief efforts in Australia. From February 3-9th, Reuben’s Brews is supporting the fire recovery efforts by donating a portion of sales of their Crikey IPA.
Pints of Crikey IPA and 6-packs sold through Reuben’s Brews Ballard tasting rooms as well as all packages and kegs of Crikey IPA sold through their distributors. Donations benefit WIRES Emergency Fund, which supports wildlife relief efforts in New South Wales.
More from a press release:
Australia is still fighting a series of unprecedented and horrible bushfires in a period of extreme draught. Dozens of lives have been lost, hundreds of homes have burned, and some estimates say up to 1 billion animals have been lost since September. In the face of this disaster, Reuben’s Founders Adam and Grace Robbings, who count many Aussies among their friends, knew they needed to help.
“Crikey is a common expression in England. My mum and dad say it all the time, which is how we came up with the beer’s name,” said Co-Founder Adam Robbings. “It’s also an everyday expression among Australians, and since Crikey IPA is our most popular beer, donating a portion of Crikey sales to support the fire recovery efforts feels like the right way for us to help.”
To participate in this effort, find Crikey IPA at your local grocery or bottle shop between February 3rd and February 9th or stop by for a pint at one of Reuben’s two tasting rooms in Ballard. Public donation stations will also be available during the week at both Reuben’s locations.
About Reuben’s Brews Adam and Grace Robbings opened Reuben’s Brews in 2012, after an award-winning homebrewing career, naming the brewery after their first child, Reuben. At our family brewery we brew from the glass backwards: designing each beer with intention, unbound by constraints. We know that making that extra effort is worth it. From your everyday favorite beers to our innovative new releases, we help you grow your love of beer. Reuben’s Brews. Beer Unbound. Find Reuben’s Brews around the PNW, at their Taproom (5010 14th Ave NW in Seattle, open seven days a week 11am – 10pm), or at their Brewtap (800 NW 46th St. in Seattle, open Thursday – Friday, 3pm – 10pm, and Saturday – Sunday, 12pm to 10pm). For more info, visit http://www.reubensbrews.com or @reubensbrews on Facebook, Twitter, and Instagram.
About WIRES Emergency Fund The mission of WIRES is to actively rehabilitate and preserve Australian wildlife and inspire others to do the same. WIRES has a dedicated Rescue Office that operates 365 days a year and 2500 volunteers in 28 branches assisting the community to help native animals in distress. WIRES helps tens of thousands of animals every year and receives up to 95,000 requests for rescue advice and assistance every 12 months. WIRES Emergency Fund is dedicated to helping rescue and care for the innocent victims of the Australian Bushfires and drought. Learn more and donate at https://www.wires.org.au/
Founder of The New School and most frequent contributor Ezra Johnson-Greenough has worked in the craft beer industry for almost 10 years, doing everything from illustrating beer labels to bartending at renowned beer bars and breweries like Belmont Station, Apex, Laurelwood and Upright Brewing. He has also had a hand in creating events like the Portland Fruit Beer Festival, Portland Beer Week, and the Brewing up Cocktails series. He is available for freelance consultation in marketing, events, graphic design and branding.