Sip Magazine & New School Beer announce new media partnership
Sip Publishing and The New School Announce Strategic Media Partnership to Amplify the Northwest Beverage Industry
Seattle, WA & Portland, OR — Sip Publishing, the parent company of Sip Magazine and Cidercraft Magazine, today announced a strategic media partnership with The New School, a leading independent media outlet known for its breaking news, industry analysis and commentary on craft beer and cider in the Pacific Northwest.
The partnership brings together two respected and complementary voices serving the beverage community. For years, Sip’s publications have focused on immersive, behind-the-scenes storytelling, spotlighting the founders, innovations, travel destinations and craftsmanship behind craft beverage producers. The New School fills a critical gap by delivering timely reporting, sharp industry insights and informed op-eds that keep both trade and consumers up to date on the fast-moving beverage landscape.
Founded in 2010, The New School has become the leading source for coverage of brewery and cidery openings and closures, business developments, production trends, policy issues and cultural shifts shaping the craft beverage industry across Oregon, Washington, and beyond.
“Sip Magazine and Cidercraft Magazine have always been about slowing down and telling meaningful stories — the people and ideas behind great beverages,” said Kristin Bacon, Publisher/CEO, Sip Publishing. “Partnering with The New School allows us to complement that approach with real-time news and thoughtful industry commentary, creating a more complete and dynamic media platform for the Northwest beverage industry.”
Under the partnership, The New School will continue to operate independently with its editorial voice and leadership intact, while aligning strategically with Sip Publishing’s portfolio of media brands. Together, the outlets will collaborate to deliver expanded coverage, deeper industry engagement and new opportunities for beverage brands to connect with their audiences.
“This partnership allows The New School to double down on what we do best — cutting edge insights, independent journalism and breaking industry stories,” said Ezra Johnson-Greenough, Editor and Founder of The New School. “By partnering with Sip Publishing on the business and growth side of the operation, I’m able to focus more fully on reporting, analysis, and serving the industry, while expanding the reach and impact of our work.”
Building a More Connected & Cohesive Media Ecosystem for the Northwest Beverage Community
The collaboration will unlock new cross-platform initiatives, including:
● Expanded industry coverage, combining breaking news, analysis, and long-form storytelling
● Integrated marketing and sponsorship programs spanning print, digital, newsletters, events, and social media
● Amplified reach across Sip Magazine, Cidercraft and The New School’s combined audiences
● Stronger engagement with beverage producers, retailers, hospitality professionals and enthusiasts
Together, Sip Publishing and The New School aim to better reflect the full scope of the Northwest beverage industry — from day-to-day business developments to the deeper stories behind the craft.
About Sip Publishing
Sip Publishing is a media company dedicated to telling the stories behind the beverage industry. Through Sip Magazine and Cidercraft Magazine, it highlights the people, places, and innovations shaping wine, beer, cider, and spirits, with a focus on thoughtful storytelling, travel, and craft. Follow @sip_magazine & @cidercraftmag
About The New School
Founded in 2010, The New School is an independent webmagazine covering craft beer and cider in the Pacific Northwest. Known for its breaking news, industry analysis, and commentary, The New School provides timely reporting on business developments, trends, and culture shaping the regional beverage industry. Follow @newschoolbeer